Follow the Money
Jan. 13th, 2006 12:57 pmSo my home state has a new slogan: "New Jersey, Come See For Yourself"
Eh, okay.
For the past 20 odd years, governor after governor has filmed ads that end with him or her standing on one of our famous beaches intoning, “New Jersey and You, Perfect Together,” suddenly that’s just not good enough. A few months ago, the current acting governor decided to have a contest to choose a new slogan. It didn’t make a lot of sense to me, the one we had was pretty good by PR standards: succinct, fairly memorable and pretty inoffensive. So why do we need a new state slogan? There are those who say that the Democrats have been itching to change it so they can leave another indelible mark on the state. (“New Jersey and you….” Was rolled out during the administration of Republican Thomas Kane, of 9/11 Commission renown. He was one of the most popular and well liked govs this state had and is still highly respected in political circles.)
So aside from personal pride, why would the outgoing governor tinker with what’s been a winning slogan? Follow the money.
Politicians in this state are very adept at creating income streams, especially for their friends and family. A new slogan means that all of the marketing material produced by the state will have to be redesigned and reprinted. Web pages and advertising will have to be redone. I’m not sure if the slogan appears on any state stationary or anything like that but if it does, that will have to be reprinted as well. In addition to annoying some people, this could translate into sweet little bump in profits for some company.
New Jersey, you’ve just got to love it.
Eh, okay.
For the past 20 odd years, governor after governor has filmed ads that end with him or her standing on one of our famous beaches intoning, “New Jersey and You, Perfect Together,” suddenly that’s just not good enough. A few months ago, the current acting governor decided to have a contest to choose a new slogan. It didn’t make a lot of sense to me, the one we had was pretty good by PR standards: succinct, fairly memorable and pretty inoffensive. So why do we need a new state slogan? There are those who say that the Democrats have been itching to change it so they can leave another indelible mark on the state. (“New Jersey and you….” Was rolled out during the administration of Republican Thomas Kane, of 9/11 Commission renown. He was one of the most popular and well liked govs this state had and is still highly respected in political circles.)
So aside from personal pride, why would the outgoing governor tinker with what’s been a winning slogan? Follow the money.
Politicians in this state are very adept at creating income streams, especially for their friends and family. A new slogan means that all of the marketing material produced by the state will have to be redesigned and reprinted. Web pages and advertising will have to be redone. I’m not sure if the slogan appears on any state stationary or anything like that but if it does, that will have to be reprinted as well. In addition to annoying some people, this could translate into sweet little bump in profits for some company.
New Jersey, you’ve just got to love it.